From a shape-shifting tigress, a brave tribal warrior and a mother who will do anything to protect her child, to a young girl who observes and experiences a loss of innocence, a town with seemingly immortal inhabitants and a boy whose life changes forever after his driving lessons, this collection of stories from the winner and shortlisted writers of the MPH-Alliance Bank National Short Story Prize 2009 demonstrates the diverse imagination and skill of Malaysian writers who are published, unpublished or have attempted the short-story form for the very first time.
The competition was organized in 2009 to promote the short-story form, to discover new writers and to encourage existing writers to continue honing their craft. Comprising stories by the joint winners of the Prize – Tan Twan Eng and Ivan Yeo – and the shortlisted writers, Vincent Foo, Zed Adam Idris, Shih- Li Kow and Lee Eeleen, this collection not only entertains but also showcases the finest new writing in Malaysian fiction today.
An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded!
By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and expanded Second Edition, Key Performance Indicators is a proactive guide representing a significant shift in the way KPIs are developed and used, with an abundance of implementation tools, including:
The four foundation stones that lead the development and use of KPIs
A 12-step model for developing and using KPIs with guidelines
A KPI resource kit including worksheets, workshop programs, and questionnaires
A new and pragmatic approach to finding critical success factors
Over 300 performance measures
Implementation variations for small to medium enterprises and not-for-profit organizations
New implementation short cuts
How to brainstorm performance measures
Templates for reporting performance measures
A resource kit for a consultant who is acting as a coach / facilitator to the in-house project team
Now including a discussion of critical success factors, as well as new chapters that focus on implementations issues and ‘how to sections’ on finding your CSFs and brainstorming the performance measures that report progress within the CSFs, Key Performance Indicators, Second Editionwill help you identify and track your organization’s KPIs to ensure continued and increased success.
The best guide to using Twitter to market to consumers-revised and better than everSince 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
Updated with thirty percent new material, including all the latest business applications for Twitter
Includes new, recent case studies of companies at the forefront of the Twitter movement
Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
From one of the leading experts in viral and social marketing-market your business effectively to today’s customers
For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.
Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Open Leadership is an essential guide for leaders who want to use social media to be “open” while maintaining control
“Be Open, Be Transparent, Be Authentic” are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being “open” -and exactly what that will mean.
Shows how to use social media to become an open organization
Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
A hard-hitting look at achieving financial freedom by avoiding excessive borrowing and spendingIf you don’t actively resist America’s culture of debt, you’ll end up precisely where the government, banks, and big business want you to be: indentured servitude. The mistakes people make with their money are basic, and avoidable, and unless you understand what they are, you’re probably going to repeat them. What you need is someone who can shed light on the obstacles we face and show you how to avoid getting tripped up by them.
Financially Stupid People Are Everywhere shows how society is rigged to take as much of your wealth as possible, and simple ways you can resist. It investigates, explains, and offers advice for all those who have fallen into debt, taken a second mortgage, been trapped by credit cards, or found themselves unable to get ahead.
Discusses what you can do to stop the destructive cycle of borrowing and spending
Illustrates the four major tenets of getting money right
Highlights how to avoid the many ways that government, banks, and big business try to trap you with debt
To secure your financial future, you must break the dangerous cycle of borrowing and spending, and learn how to guard your wealth against corporate ploys. Financially Stupid People Are Everywhere leads you down the only proven path to financial freedom.
In his provocative new masterpiece, Harry Seggu, reveals the disruption of old behaviours that are fast being replaced by new behaviours in this new world economy. He reveals the extreme invasion of privacy that caused a wife to be murdered after she changed her status on a social networking site from ‘married’ to ‘single’ and to the vast amount of opportunities that the internet has to offer where a man makes US$10 million a year just by working from home. In The You Economy, Seggu explains and reveals how you can tap into the dynamics of the new economy with the tools that are readily available to you and turn it into a powerful and evolving organization, business and platform. Observing and exploring specific scenarios, Seggu examines the key responsibilities and fundamentals that provide an invaluable resource to those in practice of success leadership behaviour.
Harry Seggu
Harry Seggu: Courtesy of PlanetSeggu.com
Harry Seggu is the founder of PlanetSeggu.com, another one of his ventures after he decided to give up his career in the legal profession, while in the United Kingdom.
He turned bedroom entrepreneur and started his first company in 2006, while reading law at Thames Valley University, London, which eventually led him start other ventures. He believes that in the business world there are more opportunities than obstacles and that is how his ideas were born.
Harry knows what it takes to be a successful entrepreneur and what it takes to lead a well balanced life both mentally and physically. His work consistently involves people and he likes to share his visions and passion to make a difference in life.
Seggu is an accomplished author, speaker and consultant. He has rendered his services and been involved with the Salvation Army, NHS (National Health Service) U.K., West Focus Enterprise U.K., The Ministry of Woman, Family and Community Development, Malaysia, The National Population and Family Development Board of Malaysia and various other organizations.
Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home by Laura Ling and Lisa Ling
On March 17, 2009, Laura Ling and her colleague Euna Lee were working on a documentary about North Korean defectors who were fleeing the desperate conditions in their homeland. While filming on the Chinese–North Korean border, they were chased down by North Korean soldiers who violently apprehended them. Laura and Euna were charged with trespassing and “hostile acts,” and imprisoned by Kim Jong Il’s notoriously secretive Communist state. Kept totally apart, they endured months of interrogations and eventually a trial before North Korea’s highest court. They were the first Americans ever to be sentenced to twelve years of hard labor in a prison camp in North Korea.
When news of the arrest reached Laura’s sister, journalist Lisa Ling, she immediately began a campaign to get her sister released, one that led her from the State Department to the higher echelons of the media world and eventually to the White House.
Somewhere Inside reveals for the first time Laura’s gripping account of what really happened on the river, her treatment at the hands of North Korean guards, and the deprivations and rounds of harrowing interrogations she endured. She speaks movingly about the emotional toll inflicted on her by her incarceration, including the measures she took to protect her sources and her fears that she might never see her family again.
Lisa writes about her unrelenting efforts to secure Laura and Euna’s release. Offering insights into the vast media campaign spearheaded on the women’s behalf, Lisa also takes us deep into the drama involving people at the highest levels of government, including Secretary of State Hillary Clinton, former Vice President Al Gore, Senator John Kerry, and Governor Bill Richardson—intense discussions that entailed strategically balancing the agendas and good intentions of the various players. She also describes her role in the back-and-forth between North Korea’s demands and the dramatic rescue by former President Bill Clinton.
Though they were thousands of miles apart while Laura was in captivity, the Ling sisters’ relationship became a way for the reclusive North Korean government to send messages to the United States government, which helped lead to Laura and Euna’s eventual release.
Told in the sisters’ alternating voices, Somewhere Inside is a timely, inspiring, and page-turning tale of survival set against the canvas of international politics that goes beyond the headlines to reveal the impact on lives engulfed by forces beyond their control. But it is also a window into the unique bond these two sisters have always shared, a bond that sustained them throughout the most horrifying ordeal of their lives.
Laura Ling and Lisa Ling
Lisa Ling (L) and Laura Ling (R)
Laura Ling is an American journalist, working for Current TV as a correspondent and vice president of its Vanguard Journalism Unit, which produces the Vanguard TV series. She is the sister of Lisa Ling, who is a special correspondent for The Oprah Winfrey Show, National Geographic Explorer, and CNN. Ling and fellow journalist Euna Lee were detained in North Korea after they crossed into North Korea from the People’s Republic of China without a visa. They were subsequently pardoned after former US President Bill Clinton flew to North Korea to meet with Kim Jong-il.
Lisa Ling is an American journalist, best known for her role as a co-host of ABC’s The View (from 1999–2002), host of National Geographic Explorer, reporter on Channel One News, and special correspondent for the Oprah Winfrey Show and CNN. She is the older sister of Laura Ling, a journalist who was detained and released in 2009 by North Korea.
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