Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or “Blue Ocean” rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
Blue Ocean Strategy Concept
The metaphor of red and blue oceans describes the market universe.
Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans.
Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.
The corner-stone of Blue Ocean Strategy is ‘Value Innovation’. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market. The authors criticize Michael Porter’s idea that successful businesses are either low-cost providers or niche-players. Instead, they propose finding value that crosses conventional market segmentation and offering value and lower cost.
Educator Charles W. L. Hill proposed this idea in 1988 and claimed that Porter’s model was flawed because differentiation can be a means for firms to achieve low cost. He proposed that a combination of differentiation and low cost might be necessary for firms to achieve a sustainable competitive advantage.
Many others have proposed similar strategies. For example, Swedish educators Jonas Ridderstråle and Kjell Nordström in their 1999 book Funky Business follow a similar line of reasoning. For example, “competing factors” in Blue Ocean Strategy are similar to the definition of “finite and infinite dimensions” in Funky Business. Just as Blue Ocean Strategy claims that a Red Ocean Strategy does not guarantee success, Funky Business explained that “Competitive Strategy is the route to nowhere”. Funky Business argues that firms need to create “Sensational Strategies”. Just like Blue Ocean Strategy, a Sensational Strategy is about “playing a different game” according to Ridderstrale and Nordstrom. Ridderstrale and Nordstrom also claim that the aim of companies is to create temporary monopolies. Kim and Mauborgne explain that the aim of companies is to create blue oceans, that will eventually turn red. This is the same idea expressed in the form of an analogy. Ridderstråle and Nordström also claimed in 1999 that “in the slow-growth 1990s overcapacity is the norm in most businesses”. Kim and Mauborgne claim that blue ocean strategy makes sense in a world where supply exceeds demand.
Blue Ocean Strategy Vs. Competition-based Strategies
Kim and Mauborgne argue that traditional competition-based strategies (red ocean strategies) while necessary, are not sufficient to sustain high performance. Companies need to go beyond competing. To seize new profit and growth opportunities they also need to create blue oceans.
The authors argue that competition based strategies assume that an industry’s structural conditions are given and that firms are forced to compete within them, an assumption based on what academics call the structuralist view, or environmental determinism. To sustain themselves in the marketplace, practitioners of red ocean strategy focus on building advantages over the competition, usually by assessing what competitors do and striving to do it better. Here, grabbing a bigger share of the market is seen as a zero-sum game in which one company’s gain is achieved at another company’s loss. Hence, competition, the supply side of the equation, becomes the defining variable of strategy. Here, cost and value are seen as trade-offs and a firm chooses a distinctive cost or differentiation position. Because the total profit level of the industry is also determined exogenously by structural factors, firms principally seek to capture and redistribute wealth instead of creating wealth. They focus on dividing up the red ocean, where growth is increasingly limited.
Blue ocean strategy, on the other hand, is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players. This is what the authors call “reconstructionist view”. Assuming that structure and market boundaries exist only in managers’ minds, practitioners who hold this view do not let existing market structures limit their thinking. To them, extra demand is out there, largely untapped. The crux of the problem is how to create it. This, in turn, requires a shift of attention from supply to demand, from a focus on competing to a focus on value innovation—that is, the creation of innovative value to unlock new demand. This is achieved via the simultaneous pursuit of differentiation and low-cost. As market structure is changed by breaking the value/cost tradeoff, so are the rules of the game. Competition in the old game is therefore rendered irrelevant. By expanding the demand side of the economy new wealth is created. Such a strategy therefore allows firms to largely play a non–zero-sum game, with high payoff possibilities.
The metaphor of red and blue oceans describes the market universe.
Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans.[3]
Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. [3]
The corner-stone of Blue Ocean Strategy is ‘Value Innovation’. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market. The authors criticize Michael Porter‘s idea that successful businesses are either low-cost providers or niche-players. Instead, they propose finding value that crosses conventional market segmentation and offering value and lower cost.
Educator Charles W. L. Hill proposed this idea in 1988 and claimed that Porter’s model was flawed because differentiation can be a means for firms to achieve low cost. He proposed that a combination of differentiation and low cost might be necessary for firms to achieve a sustainable competitive advantage.
Many others have proposed similar strategies. For example, Swedish educators Jonas Ridderstråle and Kjell Nordström in their 1999 book Funky Business follow a similar line of reasoning. For example, “competing factors” in Blue Ocean Strategy are similar to the definition of “finite and infinite dimensions” in Funky Business. Just as Blue Ocean Strategy claims that a Red Ocean Strategy does not guarantee success, Funky Business explained that “Competitive Strategy is the route to nowhere”. Funky Business argues that firms need to create “Sensational Strategies”. Just like Blue Ocean Strategy, a Sensational Strategy is about “playing a different game” according to Ridderstrale and Nordstrom. Ridderstrale and Nordstrom also claim that the aim of companies is to create temporary monopolies. Kim and Mauborgne explain that the aim of companies is to create blue oceans, that will eventually turn red. This is the same idea expressed in the form of an analogy. Ridderstråle and Nordström also claimed in 1999 that “in the slow-growth 1990s overcapacity is the norm in most businesses”. Kim and Mauborgne claim that blue ocean strategy makes sense in a world where supply exceeds demand.
The Girl Who Kicked the Hornet's Nest by Stieg Larsson
The Girl Who Kicked the Hornet’s Nest (original title in Swedish: “Luftslottet som sprängdes”) is the third and final novel in the million-selling Millennium Trilogy by Swedish writer Stieg Larsson. It was published posthumously in Swedish in 2007 and was published in English in the UK in October 2009. The Swedish title literally means “The Air Castle that was blown up”. Luftslott (“Air castle”) is used in Swedish to designate a pipe dream.
The novel is a direct sequel to The Girl Who Played with Fire, and is part of the award-winning Millennium Trilogy by the late Swedish columnist Stieg Larsson, and features most of the same characters from the first two novels.
Stieg Larsson
Stieg Larsson
The late Swedish journalist and writer Stieg Larsson (1954-2004), received the US Crime Awards at Bouchercon, a major US mystery convention with his bestseller The Girl with the Dragon Tattoo (Män som hatar kvinnor).
Larsson started off his career as a political activist for Communist Workers League (Kommunistiska Arbetareförbundet), a photographer, and a leading Swedish science fiction fans. He was also an editor of the Swedish Trotskyist journal Fjärde internationalen and wrote regularly for the weekly Internationalen.
Larsson left behind three completed but unpublished novels in a series at his death, as his hobby, with no intention of publishing them until shortly before his death. He also left behind the incomplete manuscript of his fourth novel, and synopses of the fifth and sixth in the series, which he intended to contain a total of ten books.
From the bestselling author of Red Azalea and Empress Orchidcomes the powerful story of the friendship of a lifetime, based on the life of Pearl S. Buck.In the small southern town of Chin-kiang, in the last days of the nineteenth century, two young girls bump heads and become thick as thieves. Willow is the only child of a destitute family, Pearl the headstrong daughter of zealous Christian missionaries. She will ultimately become the internationally renowned author Pearl S. Buck, but for now she is just a girl embarrassed by her blonde hair and enchanted by her new Chinese friend. The two embark on a friendship that will sustain both of them through one of the most tumultuous periods in Chinese history.
Moving out into the world together, the two enter the intellectual fray of the times, share love interests and survive early marriages gone bad. Their shared upbringing inspires Pearl’s novels, which celebrate the life of the Chinese peasant and will eventually earn her both a Pulitzer and a Nobel Prize. But when a civil war erupts between the Nationalists and Communists, Pearl is forced to flee the country just ahead of angry mobs. Willow, despite close ties to Mao’s inner circle, is punished for loyalty to her “cultural imperialist” friend. And yet, through love and loss, heartbreak and joy, exile and imprisonment, the two women remain intimately entwined.
In this ambitious new novel, Anchee Min brings to life a courageous and passionate woman who is now hailed in China as a modern heroine. Like nothing before it, Pearl of Chinatells the story of one of the twentieth century’s greatest writers, from the perspective of the people she loved and of the land she called home.
About the Author
Anchee Min was born in Shanghai in 1957. During the Cultural Revolution, she was ordered by Communist officials to denounce Pearl Buck as an American imperialist. At seventeen, she was sent to a labor collective, where a talent scout for Madame Mao’s Shanghai Film Studio recruited her to work as a movie actress. Min moved to the United States in 1984. Her first book, the memoir Red Azalea, became an international bestseller and was published in twenty countries.
“Everyone in the workforce today should read this book!” —Horace B. Deets, former Executive Director, AARP
Award-winning Washington Post retirement columnist Stan Hinden’s bestselling How to Retire Happy helps you decide if you can retire now, or whether you have to stay on the job for a few more years.
This trusted guide has been fully updated to address the stomachchurning issues created by financial market volatility and the economic recession.
Will you have enough money for health care? Do you need—and can you afford—a longterm care policy? How much income can your savings produce?
Why Warren Buffett truly deserves all the Billions?
There was a one hour interview on CNBC with Warren Buffett, the second richest man who has donated $31 billion to charity. Here are some very interesting aspects of his life:
1) He bought his first share at age 11 and he now regrets that he started too late!
2) He bought a small farm at age 14 with savings from delivering newspapers.
3) He still lives in the same small 3 bedroom house in mid-town Omaha that he bought after he got married 50 years ago. He says that he has everything he needs in that house. His house does not have a wall or a fence.
4) He drives his own car everywhere and does not have a driver or security people around him.
5) He never travels by private jet, although he owns the world’s largest private jet company.
6) His company, Berkshire Hathaway, owns 63 companies. He writes only one letter each year to the CEOs of these companies, giving them goals for the year. He never holds meetings or calls them on a regular basis.
7) He has given his CEOs only two rules. Rule number 1: Do not lose any of your shareholder’s money. Rule number 2: Do not forget rule number 1.
He does not socialize with the high society crowd. His past time after he gets home is to make himself some pop corn and watch television.
9) Bill Gates, the world’s richest man met him for the first time only a few years ago. Bill Gates did not think he had anything in common with Warren Buffet. So he had scheduled his meeting only for half hour. But when Gates met him, the meeting lasted ten hours and Bill Gates became a devotee of Warren Buffet.
10) Warren Buffet does not carry a cell phone, nor has a computer on his desk.
11) His advice to young people: Stay away from credit cards and invest in yourself!!!
More Facts about Warren Buffett
Warren Edward Buffett (born August 30, 1930) is an American investor, businessman, and philanthropist. He is one of the most successful investors in history, the primary shareholder and CEO of Berkshire Hathaway, and in 2008 was ranked by Forbes as the richest person in the world with an estimated net worth of approximately $62 billion. In 2009, after donating billions of dollars to charity, Buffett was ranked as the second richest man in the United States with a net worth of $40 billion. Only Bill Gates is currently ranked higher than Buffett.
Buffett is often called the “Oracle of Omaha” or the “Sage of Omaha” and is noted for his adherence to the value investing philosophy and for his personal frugality despite his immense wealth. Buffett is also a notable philanthropist, having pledged to give away 85 percent of his fortune to the Gates Foundation. He also serves as a member of the board of trustees at Grinnell College.
In 1999, Buffett was named the top money manager of the twentieth century in a survey by the Carson Group, ahead of Peter Lynch and John Templeton. In 2007, he was listed among Time’s 100 Most Influential People in the world.
In 1962, Buffett became a millionaire, because of his partnerships, which in January 1962 had an excess of $7,178,500, of which over $1,025,000 belonged to Buffett. Buffett merged all partnerships into one partnership. Buffett discovered a textile manufacturing firm, Berkshire Hathaway. Buffett’s partnerships began purchasing shares at $7.60 per share. In 1965, when Buffett’s partnerships aggressively began purchasing Berkshire, they paid $14.86 per share while the company had working capital of $19 per share. This did not include the value of fixed assets (factory and equipment). Buffett took control of Berkshire Hathaway at the board meeting and named a new president, Ken Chace, to run the company. In 1966, Buffett closed the partnership to new money. Buffett wrote in his letter:
unless it appears that circumstances have changed (under some conditions added capital would improve results) or unless new partners can bring some asset to the partnership other than simply capital, I intend to admit no additional partners to BPL.
In a second letter, Buffett announced his first investment in a private business — Hochschild, Kohn and Co, a privately owned Baltimore department store. In 1967, Berkshire paid out its first and only dividend of 10 cents. In 1969, following his most successful year, Buffett liquidated the partnership and transferred their assets to his partners. Among the assets paid out were shares of Berkshire Hathaway. In 1970, as chairman of Berkshire Hathaway, Buffett began writing his now-famous annual letters to shareholders.
However, he lived solely on his salary of $50,000 per year, and his outside investment income. In 1979, Berkshire began the year trading at $775 per share, and ended at $1,310. Buffett’s net worth reached $620 million, placing him on the Forbes 400 for the first time.
In 2006, Buffett announced in June that he gradually would give away 85% of his Berkshire holdings to five foundations in annual gifts of stock, starting in July 2006. The largest contribution would go to the Bill and Melinda Gates Foundation.
In 2007, in a letter to shareholders, Buffett announced that he was looking for a younger successor, or perhaps successors, to run his investment business. Buffett had previously selected Lou Simpson, who runs investments at Geico, to fill that role. However, Simpson is only six years younger than Buffett.
In 2008, Buffett became the richest man in the world dethroning Bill Gates, worth $62 billion according to Forbes, and $58 billion according to Yahoo. Bill Gates had been number one on the Forbes list for 13 consecutive years. March 11 2009, Bill Gates regained number one of the list according to Forbes magazine, with Buffett second. Their values have dropped to $40 billion and $37 billion respectively, Buffett having (according to Forbes) lost $25 billion in 12 months during 2008/2009.
Numerous books have been written about Warren Buffett and his investment strategies. In October 2008, USA Today reported that there were at least 47 books in print with Buffett’s name in the title. The article quoted the CEO of Borders Books, George Jones, as saying that the only other living persons named in as many book titles were U.S. presidents, major world political figures, and the Dalai Lama. Buffett said that his own personal favorite is a collection of his essays called The Essays of Warren Buffett, which he described as “a coherent rearrangement of ideas from my annual report letters” as edited by Larry Cunningham.
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company’s best-known hardware products include Macintosh computers, the iPod, and the iPhone. Apple software includes the Mac OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, the iWork suite of productivity software, Final Cut Studio, a suite of professional audio and film-industry software products, and Logic Studio, a suite of audio tools. The company operates more than 250 retail stores in nine countries, and an online store where hardware and software products are sold.
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was called Apple Computer, Inc. for its first 30 years, but dropped the word “Computer” on January 9, 2007 to reflect the company’s ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$32.48 billion in its fiscal year ending September 29, 2008. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009.
This savvy Portable Guide shows you how to get the most from Final Cut Pro. You’ll find cool and useful tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that show you which editing technique is right for you, how to use Final Cut Pro as a sound and mixing tool, and the best ways to maximize the output of your final product.
Mac users are passionate and loyal and these books capture that same feeling in pedagogy and series style. Titles in the Portable Genius series are not comprehensive; instead they aim to provide readers with the most accessible, useful information possible by giving readers tips and techniques for the most used features in a product or software. A handy smaller trim size makes it easy for readers to carry with them essential information on the hottest tips and tricks for their Mac. They’ll find essential information coupled with savvy advice on everything from simple tasks like getting started, to intermediate information, and hip tips that cover how to use all the applications in iLife. As many iLife users initially find iMovie, GarageBand, and iWeb somewhat daunting, this book offers fast-moving coverage of the essentials of these applications as well as more advanced features.
Cool and useful tips, full-color screenshots, and savvy advice show you how to get the most out of your iMac. You’ll discover exactly what the Apple remote is capable of, how to set up your iMac so that it’s customized for multiple users, and all there is to know about Mac OS X’s built-in organizational tools. This indispensable guide ramps up the pace and offers you easy-to-access shortcuts so you can start enjoying your iMac to the max.
Genius tips and tricks to help you get the most from Apple’s video applications
Your Mac’s iMovie and iDVD applications are a key part of the iLife ’09 suite and Apple’s cool digital lifestyle. iMovie ’09 and iDVD Portable Genius is packed with tips and techniques to help you get all the benefits these applications have to offer.
This full-color guide provides essential information and savvy advice on everything from capturing footage to editing, viewing, and posting movies online in a variety of formats. With plenty of hip tips on how to use the core features in iMovie and iDVD, it covers all the basics plus the advanced features that can turn you into a movie-making expert. And its handy 6×9″ size makes it easy to take with you for quick advice on the go.
* Written by a Certified Apple Trainer and illustrated in full color
* Makes iMovie and iDVD easy to use right from the start
* Offers essential coverage of the key skills, tools, and shortcuts that will help you start making movies with confidence
* Explores editing techniques and how to post your movies online
* Provides the advanced tips and tricks that allow you to create professional-quality movies and DVDs with your Mac
The advice in iMovie ’09 and iDVD Portable Genius will help you make great quality movies and have more fun with iMovie and iDVD.
You don’t have to be a genius to use the iPhone 3G or the new iPhone 3G S. But if you want to get the very most out of them, put this savvy Portable Genius guide to work. Want to download the hottest new apps from the App Store? Record videos and voice memos? Send photos, videos, maps, and more via MMS? Control calls and tunes by voice? You’ll find cool and useful Genius tips, full-color screenshots, and pages of shortcuts and tools that will save you loads of time and let you enjoy your iPhone to the max.
Paul McFedries is a Mac expert and full-time technical writer. Paul has been authoring computer books since 1991 and he has more than 60 books to his credit. These books include Macs Portable Genius, Switching to a Mac Portable Genius, and Teach Yourself VISUALLY Macs. Paul encourages all readers to drop by his Web site at www.mcfedries.com.
Portable GENIUS
Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
Mac users are passionate and loyal and these books capture that same feeling in pedagogy and series style. Titles in the Portable Genius series are not comprehensive; instead they aim to provide readers with the most accessible, useful information possible by giving readers tips and techniques for the most used features in a product or software. These books tell readers what they may not find out by just working with a product or software. Genius icons present smart or innovative ways to do something; in many cases, this will be a way that readers can save time or hassle. A smaller trim size makes it handy, but also easy for readers to find essential information on the hottest tips and tricks for iPhoto.
As the hottest tech phenomenon of the past decade, the Apple iPod boasts tens of millions of units sold–and that number keeps growing
In addition, more than 3 billion songs have been purchased from the iTunes store, making iTunes the third largest music retailer in the U.S.
With this book, Apple enthusiasts discover techniques to get the most from products like the video iPod, iPod shuffle, and the new iPod touch, to name a few
Offers hip tips on behind-the-scenes secrets for maximizing the features of iPod and iTunes
Essential information gets readers quickly grooving with iTunes
A portable guide to the most-used features of iWork ’09, Apple’s office productivity suite
Even in a down economy, Macs are enjoying increased popularity. iWork ’09 provides an alternative to Microsoft Office. This guide covers the key skills, tools, and shortcuts to help you make the most of the iWork applications: keynote presentation software, pages for document creation, and the numbers spreadsheet program.
Here are the tips and tricks that will help you work more efficiently and use all the features of iWork. iWork ’09 Portable Genius gets straight to the point with the authoritative information Mac-savvy users want to know. And the handy portable size makes it easy to slip in your laptop case so it goes where you go.
A full-color guide to the shortcuts and tips that let you maximize what you can do with iWork ’09
Learn to edit, organize, and create documents using Pages; create stellar presentations with Keynote; and calculate and analyze data in Numbers
Handy 6 x 9 trim size size fits in your MacBook case
Designed for those who want to make the most of the Mac digital lifestyle
Helps you take full advantage of Apple’s office productivity suite
You don’t have to be a genius to use Mac OS X Snow Leopard. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to quickly access the most useful features, apps, and utilities? Customize the desktop and make it your own? Install Xcode Developer Tools or learn UNIX tricks? Automate repetitive tasks? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac OS X Snow Leopard to the max.
Portable Genius
Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
You don’t have to be a genius to use a MacBook Air. But if you want to get the very most out of yours, put this savvy Portable Genius guide to work and start ramping up the pace. Want to connect your MacBook Air to a television or network printer? Remotely view your Webcam via the Internet? Improve your e-mail life with a smart mailbox? Synch with MobileMe or your cell? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time.
You don’t have to be a genius to use a MacBook. But if you want to get the very most out of yours, put this savvy Portable Genius guide to work. Want to connect your MacBook to other Macs? Use Exposé® to its fullest potential? Troubleshoot? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and make your MacBook IQ soar.
Brad Miser has written more than 25 books about computers and related technology, including Teach Yourself VISUALLY MacBook. He has also written numerous articles in MacAddict magazine and has been a featured speaker on various topics at MacWorld Expo, at user group meetings, and in other venues.
Portable GENIUS
Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
You don’t have to be a genius to use the latest MacBook Pro. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to become your own networking guru? Access your contacts, calendars, and other data wherever you are? Put Mac OS® X Snow Leopard through its paces? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your MacBook Pro to the max.
Portable GENIUS
Fun, hip, and straightforward, the Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
You’re one of the legions of fans who enjoy the ease and simplicity of the Mac. But some functions still elude you. How do you synch your Mac with other devices? What are the best ways to organize your life and files with your Mac? Can you get more from your Mac hardware or upgrade it? The Portable Genius is here to help. With expert advice and a Mac-savvy attitude, the Macs Portable Genius guides you through getting the most out of your Mac.
From the Introduction:
“Welcome to Macs Portable Genius. This book is like a mini Genius Bar all wrapped up in an easy to use, easy to access, and eminently portable format. In this book you learn how to get more out of your Mac by learning how to access all the really powerful and time-saving features that aren’t obvious at a casual glance. In this book you learn how to avoid your Mac’s more annoying character traits and, in those cases where such behavior can’t be avoided, you learn how to work around it. In this book you learn how to prevent Mac problems from occurring, and just in case your preventative measures are for naught, you learn how to fix many common problems yourself.
This book is for Mac users who know the basics but want to take their Mac education to a higher level. It’s a book for people who want to be more productive, more efficient, more creative, and more self-sufficient (at least as far as their Mac goes, anyway). It’s a book for people who use a Mac every day, but would like to incorporate that Mac into more of their day-to-day activities. It’s a book for people who pooh-pooh the notion that Mac users are a cult, but if someone decided to start an actual Mac cult, they’d join anyway. It’s a book I had a blast writing, so I think it’s a book you’ll enjoy reading.”
You don’t have to be a genius to use MobileMe for your small business. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to see all that MobileMe can do to help you grow your small business? Learn how to set up MobileMe accounts for your employees? Synchronize calendars and business contacts to keep you connected with your colleagues and clients? Publish a company Web site with a click? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time so you can make your business succeed.
Portable GENIUS
Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
You don’t have to be a genius to switch from a PC to a Mac. But if you want to make the move with less hassle, put this savvy Portable Genius guide to work. Want to share data between your Mac and your PC? Understand the differences between Mac OS®X and Windows®? Learn how to perform everyday Mac tasks? Transfer important stuff like calendars, contact lists, and music? You’ll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time and let you enjoy your Mac to the max.
Paul McFedries is the president of Logophilia Limited, a technical writing company. He has written more than four dozen books that have sold more than two million copies worldwide. These books include Macs Portable Genius, Teach Yourself VISUALLY Macs, and Teach Yourself VISUALLY Windows Vista. Paul encourages all readers to drop by his Web site, www.mcfedries.com.
Portable GENIUS
Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don’t skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.
Donald John Trump (born June 14, 1946) is an American business magnate, socialite, author and television personality. He is the Chairman and CEO of the Trump Organization, a US-based real-estate developer. Trump is also the founder of Trump Entertainment Resorts, which operates numerous casinos and hotels across the world. Trump’s extravagant lifestyle and outspoken manner have made him a celebrity for years, a status amplified by the success of his NBC reality show, The Apprentice (where he serves as host and executive producer).
Donald Trump is popularly known as The Donald, a nickname given to him by the media after his ex-wife Ivana Trump, a native of the Czech Republic referred to him as such in an interview. He is also known for his catchphrase, “You’re fired”, made popular by his television series The Apprentice. Trump is known for his distinctive hairstyle, which he has refused to change throughout his career.
Donald was the fourth of five children of Fred Trump, a wealthy real estate developer based in New York City. Donald was strongly influenced by his father in his eventual goals to make a career in real estate development, and upon his graduation from the Wharton School of the University of Pennsylvania in 1968, Donald Trump joined his father’s company, The Trump Organization.
Starting with the renovation of the Commodore Hotel into the Grand Hyatt with the Pritzker family, he continued with Trump Tower in New York City and several other residential projects. Trump would later expand into the airline industry (buying the Eastern Shuttle routes), and Atlantic City casino business, including buying the Taj Mahal Casino from the Crosby family, then taking it into bankruptcy. This expansion, both personal and business, led to mounting debt. Much of the news about him in the early 1990s involved his much publicized financial problems, creditor-led bailout, extramarital affair with Marla Maples, and the resulting divorce from his first wife, Ivana Trump.
The late 1990s saw a resurgence in his financial situation and fame. In 2001, he completed Trump World Tower, a 72-story residential tower across from the United Nations Headquarters. Also, he began construction on Trump Place, a multi-building development along the Hudson River. Trump owns commercial space in Trump International Hotel and Tower, a 44-story mixed-use (hotel and condominium) tower on Columbus Circle. Trump currently owns several million square feet of prime Manhattan real estate, and remains a major figure in the field of real estate in the United States and a celebrity for his prominent media exposures.
Robert Kiyosaki and Donald Trump live – Courtesy of RDdotcom
Books by Donald Trump
Trump University
Trump University
Trump University is an online education company owned and founded by real estate tycoon Donald J. Trump, Sr. It is part of the Trump Organization. It offers courses in real estate, asset management, entrepreneurship and wealth creation. It is not an accredited University.
Trump University does not confer college credits or degrees. Donald Trump brought together education pioneer Roger Schank and professors such as Gary Eldred (Stanford University) and Don Sexton (Columbia University) to work out the curriculum for the subjects.
Trump University offers one-on-one coaching sessions with a mentor, free live events, books, packaged audio courses (featuring CDs and links to online material), as well as its “Wealth Builder’s Network” resource tool and online courses. It also offers an email newsletter.
Trump University frequently announces speaking dates of Trump and his colleagues.
The company managing Trump University’s mailings have been previously accused as a source of spam. The spam, which originates from servers in Provo, Utah, include offers for pet medications, diet pills, software, loans, photo contests, and mortgage applications. Trump University denies these allegations. Currently, the company is dispatching emails from Atlanta, Georgia by a different ISP than before.
John C. Maxwell (born 1947) is an evangelical Christian author, speaker, and pastor who has written more than 50 books, primarily focusing on leadership. Titles include The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow. His books have sold more than thirteen million copies, with several on the New York Times Best Seller List and translations in over fifty languages. In 2003, he was honored by the State of Indiana for his lifelong mission in helping individuals develop as leaders, for his prolific authorship, and for the founding of EQUIP.
Personal life
John C. Maxwell was born in Garden City, Michigan in 1947. Maxwell followed his father into the ministry, completing a Bachelor’s degree at Ohio Christian University in 1969, a Master of Divinity degree at Azusa Pacific University, and a Doctor of Ministry degree at Fuller Theological Seminary.
Maxwell credits his leadership instincts and his early leadership training to his father. He currently resides in South Florida with his wife, Margaret.
Career
For over thirty years, Maxwell has led churches in Indiana, Ohio, California, and Florida. After serving as senior pastor for 14 years, in 1995, he left Skyline Church, near San Diego, to devote himself full-time to speaking and writing. However, in 2004, he returned to ministry at Christ Fellowship in Palm Beach Gardens, Florida, where he is currently a teaching pastor. On November 16, 2008, Maxwell began serving as a guest pastor at the world-famous Crystal Cathedral, in Orange County, California. Maxwell’s mentor, Robert H. Schuller, has had a variety of noted evangelical pastors preach at his megachurch since his son, Robert A. Schuller, resigned as senior pastor in 2008. Maxwell has returned to preach at the Crystal Cathedral several times, and his messages are broadcast worldwide on the Hour of Power television program, seen by an estimated 20 million viewers.
Maxwell is an internationally recognized leadership expert, speaker, and author who has sold over 13 million books. His organizations have trained more than 2 million leaders worldwide. Dr. Maxwell is the founder of INJOY, Maximum Impact, ISS and EQUIP, an international leadership development organization working to help leaders. EQUIP is involved with leaders from more than 80 nations. Its mission is “to see effective Christian leaders fulfill the Great Commission in every nation.”
Every year Maxwell speaks to Fortune 500 companies, international government leaders, and organizations as diverse as the United States Military Academy at West Point and the National Football League. A New York Times, Wall Street Journal, and Business Week best-selling author, Maxwell was one of 25 authors and artists named to Amazon.com’s 10th Anniversary Hall of Fame. Three of his books, The 21 Irrefutable Laws of Leadership, Developing the Leader Within You, and The 21 Indispensable Qualities of a Leader have each sold over a million copies.
Maxwell serves on the Board of Trustees at Indiana Wesleyan University and has a building named after him there, the Maxwell Center for Business and Leadership.
He does not socialize with the high society crowd. His past time after he gets home is to make himself some pop corn and watch television.
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